These communities either support an offline business or are a business in themselves. (pureplay). They often provide in depth information about products for sale and the ability to discuss products and associated hobbies with others.

Having an online community creates strong brand loyalty and generates more interest in the products and how they can be utilised. A result of this is increased sales and revenue. In fact some retailers have closed down their offline operations to concentrate purely on selling online, running more efficiently and cost effectively with no loss to customer satisfaction.

Examples of Successful E-commerce Communities
Spotlight Fabrics
Remo Global General Store